December 9 Reading Responses

I am going to discuss the articles by: Harvey, Morris, Powers and Marshall.
1. Does music streaming bring up a similar issue that a previous article discusses? How do other articles discuss the influence of technology on music listening?

Harvey - 2014
Station to Station: The Past, Present, and Future of Streaming Music states the history of streaming music and how it influences the listeners' tastes, access, and ownership and impacts on artists. In the past, the music industries were selling music depending on a production technique, which is programmed music streaming and individual recordings. (1:25) Nowadays, technology provides a new way to listen to music; it gives music fans unlimited access to the music database. It changes the music fans' previous listening habits: that is downloading mp3s. In the future of streaming music, music will not have a physical form but be stored in the cloud.
1. If all the music are stored in the database, what happens if someone hacks and damages the system?
2. Streaming music is somehow like fast food; it stores a vast collection of music in a short period. How can people really absorb that huge content? Since streaming music is not too expensive, does anyone really listen carefully if the music is played more than once?

Morris and Powers - 2015
Control, curation and musical experience in streaming music services shows that music industries have changed from selling recordings, to offering subscription models, like access to the vast collections of musical content. The music industries experience four changes in music circulation. Firstly, the main focus is on listeners' tastes. Secondly, the individual songs not only relate to the branded musical experiences, and also relate to the listeners' behaviors and social connections. Thirdly, they consider listeners' tastes become pay attention promotions. Finally, originally storing music on one device changed to storing music in one account, this process of packaging and downloading is better and more convenient. The most convenient digital music store for listeners is probably iTunes.

This article states that the economic, technological, and cultural changes to music lead to the shifting of recorded music industries. And these services stimulate the new cultures, practices and economics of musical circulation and consumption, which results in the age of digital streaming. (1)
1. In today's new music industry of on-demand stream sharing music is more convenient with more controls and choice. So what happens to the artists' salaries?

Marshall - 2014
W(h)ither Now? Music Collecting in the Age of the Cloud is talks about how they affect each other between the record collecting and the emergence of streaming services. For record collecting, Marshall talks about the history of collecting music from the 1920s to 2014 using three elements - ordering, owning and desiring. He also talks about how on-demand streaming music services like Spotify, Deezer and Rhapsody can access a vast database of music stored in the Cloud. "How the emergence of on - demand streaming music services such as Spotify, may affect record collecting in the future." (66)

When he presents the history of collecting, he gives his personal example: 1920s blues recordings to the trance tunes. This way would be available for him to download music. People may not like every song on one album, but with the evolution of the record collecting, people will have more personalized choices when they are burning CDs since they can pick what they like. People have more favorite music selected in their record collection, whether in Spotify, Deezer, and Napster.
1. How does the age of the Cloud affect the music collecting?
2. How does the music industry survive the age of the Cloud?


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